What is Search Engine Optimisation?
SEO or Search Engine Optimisation is the name given to ways and methods used to improve search engine rankings. Research has shown that websites listed on the first page in search engines receive 95% of user clicks and interactions.
When a client registers for an SEO package their end goal is to appear as high as possible on search engine website feasibly to position one. For each website, the possibility of ranking positions differ, the market you operate in and the keywords which you wish to be found for have a great impact.
For example if you are competing with a nation wide mobile service provider you have lost the battle before it has even began unless you are willing to spend thousands and thousands of pounds so you can become a true competition. However, if you offer a niche product or service in a local or pre-defined area, you will have a good chance of getting your website page to position one, at least if you are patient and have a good SEO company.
SEO has many different methods and techniques some include; link building, directory listings, URL configurations, meta alterations, website code changes, image alterations and many more.